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All-Inclusive Business Growth Services

In 2021, my Partners prospered with an average of 430% ROI on my all-inclusive services. In 2022, I'm over 510%. Doesn't your business deserve growth like that?

My Proven Process For Success

For over 17 years, I've helped grow awesome organizations like Black Orlando Tech, ESPN, and Sykes Enterprises. My professional skill set spans nearly every facet of creative, marketing, and business development. As an all-in-one Professional Creative, certified Scrum Master, Business Builder, Entertainer, and Industry Mentor, I'm an ideal partner for businesses seeking growth.

Schedule Your Session

Let's set aside some quality time to connect and plan compelling ways to grow business together.

Enjoy Insightful Conversation

During our collaboration session, we'll identify high-value information and prioritize key action items.

Actualize Our Plan Together

As partners, we'll set meaningful goals, plan each of our successes, and put those plans into action.

Deliver Value & Achieve Goals

Crafting thoughtful solutions and sharing them with care generates opportunities and delivers results.

Professional Services That Drive Growth

I capture, build upon, and share everything great about your quality offerings and valued team members to the loyal customers they serve. All in ways that evolve and grow your business for the better. Sound good?

Leverage Learning

It's not just about giving you the right answers but building an environment within your business that provokes questions worth answering and empowers it to explore the possibilities they create.

Ideation

Do you have boardroom pipe dreams that would transform your business for the better? Perfect. I help fellow innovators like you mastermind complete ideas and the processes necessary to realize them. Together we can smooth out kinks, reduce overhead, and consistently create opportunities.

Insight

Knowledge is power and my expertise in big data, targeting, and abstraction harness its potential. My approach establishes purposeful data ecosystems that cut through the noise and accelerate “ah-ha!” moments. Once learned, I share understanding throughout your organization along with effective ways to leverage it.

Process

Your approach is unique so establishing processes are essential. They keep teams rallied around shared goals and customers satisfied with experiences that consistently provide value. Personalized and efficient processes prime you for growth and allow seamless integration of new offerings.

Strategy

I develop sensible plans designed to achieve key business goals and encourage growth. Moreover, my supportive change management policies help partners overcome unknowns and prosper from them.


Create Possibilities

Powered by new understanding and guided by ongoing goals, each tailored solution we create is in-tune with your true audience and meets your needs.

Compelling Content

Together we'll tell your brand's best stories through high-definition video, professional photography, written content worth reading, and so much more. I'll capture and share everything from your one-of-a-kind approach to the 5-star experiences it creates in ways that connect with customers.

Modern Development

I'm committed to building amazing experiences that further inclusivity online by delivering fully responsive websites and mobile applications that align with ADA Compliance guidelines and W3C Standards. This ensures everyone can access, enjoy, and benefit from your content. Moreover, it shields your business from liability.

Interactive Design

I turn user interactions with a standard system into meaningful experiences that are unique to your business. Systems can be tangible products such as smartphones, intangible assets such as websites, or hybrids that work in tandem like when users browse a website on their smartphone. My work helps partners answer questions like How can customers check out in fewer clicks? while translating those goals into systems that users actually want to use.

Visual Design

Everything from brands, corporate presentations, digital ad graphics, printed pamphlets, and more is an investment intended to grow business. My work is informed by over 15 years of award-winning know-how that packages meaningful content in the most compelling ways. My perspective is founded on purpose-driven design so each piece created supports key business goals.


Deliver Results

This is the thoughtful way in which we share our work with the world. You already know first impressions matter. Mine are made to be memorable by design.

Complete Campaign

By layering appealing content, purposeful messaging, positive interactions, and my secret formula for connecting with your true audience, we’ll deliver an end-to-end experience they’re gonna love.

Growth Systems

I create sustainable ecosystems around your brand for new and loyal customers alike. These intertwine to amplify your reach and encourage growth across all integrated channels. This builds momentum around your brand by connecting with the right audiences at the right times.

Lead Generator

What if your team could conveniently connect with highly qualified customers interested in your offerings? I deliver everything from instant appointment scheduling and automated follow-ups for maximum conversions.

Signature Experience

I help brands translate their image into actions that deliver one-of-a-kind experiences. These thoughtful enhancements empower your business to better communicate value, establish greater trust, and set a distinctive new standard.

Valued Partners I've Helped Grow

Ask
Method

Black
Orlando
Tech

Disney

EMI
Guide Rail

ESPN

Full Sail
University

Honda

Hudson's
Furniture

Seminole
Powersports

Sykes
Enterprises

Tupperware

Vacation Interiors

My Solutions Deliver Meaningful Results

The meaningful results I deliver for partners like Hudson's Furniture, Seminole Powersports, and VSM Advertising are purposeful, expertly crafted, and scale with our success.

Generating $700,000 In Sales Leads With Video

Launching 3,755 Products Online

Increasing Productivity By 41%

Generating $75,000 In Sales With Video

Strategy + Compelling Content + Lead Generation

Would you rather invest in more sales staff fighting over your existing foot traffic or turn that payroll into consistent new business that's ready to close? This question helped Seminole Powersports, Central Florida's premier dealership of performance fun since 1983, generate over $700,000 in new sales opportunities.

Revving Up Business

Our collaboration started with producing professional commercials for their most popular motorcycles, ATVs, side-by-sides, and jet skis at their 44,000 square foot showroom in Sanford, Florida. These videos were then broadcasted across their website and my ad networks online to interested shoppers in ways that let them schedule in-store test ride appointments within 2 clicks. All this information is then shared with the sales team at Seminole Powersports, keeping their schedules predictable and filled with motivated shoppers ready for the next step.

My ad strategy for each product video for Seminole Powersports incorporated split testing because it hones in on the perfect set of ads for your true audience and delivers them at the right moments. My split testing spanned both individual product ads and across product types. Although the 2020 Sea-Doo RXT X-300 Commercial and 2020 Husqvarna Vitpilen 701 ads below are similar, I found their differences in performance compelling.

Digitizing and automating your sales processes is a worthy business investment because more sales staff doesn’t always translate into higher revenue. An always-on approach shares relevant offerings and clear calls to action whenever and wherever your audience is active, not just during your business’s operating hours. By digitizing Seminole Powersports's connection with customers and building complete campaigns around that connection, their customers can now schedule in-store test rides appointments based on their availability and comfort level, whether that's the same day or weeks out. Each component of this complete campaign works together to generate new in-store foot traffic, energize the sales team with dependable appointments, and help interested shoppers pull off the lot with something new.

Producing Professional Commercials

My goal for each product video was to create a self-contained story that reflects the customer's journey and one-of-a-kind Seminole Powersports shopping experience. This compelling content is shared with targeted audiences across my advertising networks while I foster engagement by contributing to these communities with relevant custom content. I find that producing your own quality content gives creative liberties that provided content doesn't by allowing you to freely remix it in ways that keep it fresh. Moreover, showcasing your offerings in action and on-location builds trust with your true audience and conveys pride in your process.

2020 Sea-Doo RXT X-300 Commercial

Inspired by a day of fun out on the water, this video of the 2020 Sea-Doo RXT X-300 covers everything from packing and loading up the LINQ cooler to blasting tunes on the built-in Bluetooth sound system. It also promotes their March 2020 "Splash Cash" promotion.

2020 Husqvarna Vitpilen 701 Commercial

The 2020 Husqvarna Vitpilen 701 isn't your average bike, which I wanted to reflect in the sound design, music selection, and cinematography; blending the vintage aesthetics with modern, cutting-edge performance that shoppers will love. It also promotes their March 2020 "Rocket Cash" promotion.

Creating Ads That Convert

The primary difference between these Facebook ads is the video thumbnail, a choice made intentionally to engage leads in varying stages of the buying process. The Sea-Doo ad features a model in a lifestyle shot with the product mostly out of view, whereas the Husqvarna video thumbnail features no model with the product in full view. The goal was to compare which type of content is most effective at eliciting engagements between audiences who are early in the buying stages and starting to envision the lifestyle, versus active shoppers who are already invested in the lifestyle and ready to buy.

2020 Sea-Doo RXT X-300 Facebook Ad
Screenshot Of 2020 Sea-Doo RXT X-300 Facebook Ad For Seminole Powersports.

The Sea-Doo ad garnered 12 scheduled test ride appointments, 112 reactions, 27 shares, and 4 comments. The target audience for these ads were those individuals who are early in the buying process and still browsing options for summer fun; based on the engagements, prospects were discussing more lifestyle-related topics like ways to have fun on the water during warmer weather and accessories for getting the most out of your jet ski. Based on the time of year, the ideal video thumbnail encapsulates the approaching summer lifestyle to get the ad audience thinking about buying in the coming months.

2020 Husqvarna Vitpilen 701 Facebook Ad
Screenshot Of 2020 Husqvarna Vitpilen 701 Facebook Ad For Seminole Powersports.

The Husqvarna Facebook ad generated 21 scheduled test ride appointments, 78 reactions, 12 shares, and 1 comment. The target audience for these ads are those individuals who are in the advanced stages of the buying process and are ready to test-ride, make a purchase, and get on the road. Based on the time of year, the ideal video thumbnail focuses on the product itself to engage the ad audience and inspire them to take action and schedule an appointment.

Facebook Ad Split Test Results
Ad: Sea-Doo | Leads: 12 | Page Engagements: 8,994 | Link Clicks: 418 | Post Reactions: 112 | Post Comments: 4 | Post Shares: 27. Ad: Husqvarna | Leads: 21 | Page Engagements: 6,539 | Link Clicks: 398 | Post Reactions: 78 | Post Comments: 1 | Post Shares: 12.

Together these two ads produced 33 leads, over 15,533 engagements on the Seminole Powersports Facebook profile, 816 retargetable website visitors, and 234 real interactions from interested shoppers during the month of March. So, how could you apply this information to grow your business? Using lifestyle content, such as the Sea-Doo ad, gets prospects engaged and would be great for general sales announcements. Similarly, new product announcements might be better supported by the Husqvarna approach. Both theories are worth further testing as I continue building the best portfolio of effective Facebook video ads for Seminole Powersports.

Skill Set
  • 4k Video Production
  • ADA Compliance
  • Adobe Creative Cloud
  • Audio Production
  • Business Development
  • Facebook Ads
  • Motion Graphics
  • Online Advertising
  • Photography
  • Storytelling
  • YouTube
Services
  • Ideation
  • Insight
  • Process
  • Strategy
  • Compelling Content
  • Modern Development
  • Complete Campaign
  • Growth System
  • Lead Generator
  • Signature Experience
Review

Nathan makes our showroom inventory look amazing and our customers love it. Especially all the new ones that these videos bring into our store.

- Seminole Powersports

Launching 3,755 Products Online

Ideation + Modern Development + Growth System

For over 38 years, the Hudson family has delivered quality furnishings, mattresses, and styles at unbeatable values. With 17 convenient locations across Florida, they're no stranger to evolving with the times. Though doing so has its challenges. They hit a wall integrating their new website, CRM, Inventory, and POS systems. We partnered up and got it back on track.

Tying The Room Together

Forever thought to be a pipedream and not without its challenges, I helped seamlessly connect their legacy hybrid POS, CRM backend that handles real-time inventory, payment processing, and live order tracking with a Magento front end sporting a modern shopping experience within 90 days.

One of the central goals for this project was to avoid adding systems and duplicating efforts. By leveraging FROG in unorthodox ways, it now drives real-time product data and customer order information through Magento. This now powers their newest and most convenient website feature, live order tracking.

The final piece to the puzzle was creating complete and compelling content for all 3,755 products. My database for Hudson's Furniture of custom copy, photography, and videos sets their SEO strategy apart because Search Engines like Google reward websites with complete product information woven into compelling content with higher search rankings. Competitors in the furniture space traditionally cling to locked-down platforms that share the same content, a practice punished by search engines with poorer rankings and less traffic.

So what exactly did Hudson's Furniture gain through working together? A brand new ecommerce website with built-in conveniences like live order tracking and real-time inventory, all driven by an integrated POS populated with content that captivates online shoppers anytime, anywhere. Interested in setting your business up for success like Hudson's Furniture did? Then connect with me now and let's chat!

Hudson's Furniture Website

Screenshot Of www.hudsonsfurniture.com Website.

Fresh, responsive, and filled with features that matter to today's furniture shoppers, the new Hudson's Furniture website is driven by their hybrid POS, FROG CMS, and Magento backend.

FROG CRM & POS

The FROG Logo.

FROG provides a fully-integrated retail POS specially designed for furniture businesses.

Magento CMS

The Magento Logo.

The Magento ecosystem provides features and tools for creating modern ecommerce websites.

Skill Set
  • 4k Video Production
  • ADA Compliance
  • Adobe Creative Cloud
  • Brand Development
  • Business Development
  • Change Management
  • Facebook Ads
  • FROG
  • Magento
  • MailChimp
  • Motion Graphics
  • Professional Development
  • Project Management
  • Responsive Development
  • Usability
  • YouTube
Services
  • Ideation
  • Insight
  • Process
  • Strategy
  • Compelling Content
  • Modern Development
  • Interactive Design
  • Visual Design
  • Complete Campaign
  • Growth System
  • Signature Experience
Review

Nathan's one-of-a-kind marketing efforts were instrumental to the Hudson's Furniture team winning the HFA Furniture Retailer Of The Year Award.

- Hudson's Furniture

Increasing Productivity By 41%

Insight + Process + Growth System

Founded in 1982, Next Horizon has been an award-winning provider of enterprise IT and professional Digital Marketing services in Central Florida. Even with over 38 years of experience, leadership recognized change was needed to stay competitive. Through our partnership, I modernize their Digital division and set a new standard that consistently increased productivity by 41% for 40 weeks.

World's Best Boss

By establishing modern project management processes and advocating for best practices, my team achieved and maintained an average productivity gain of 41% for 40 sprints. They also launched more major projects in 2019 than they had in the previous 2 years combined, including the company rebrand which had been in progress since 2013. Within 4 months of taking over, the rebrand and all supporting collateral were ready to share with the world. Most important of which was their new website.

Beyond conquering big projects, I managed more than 35 client accounts with services spanning advertising, monthly maintenance, performance reporting, and so much more. During my time as Digital Manager, nearly half of my clients expanded services, including starting new initiatives. My expertise across nearly every facet of the creative industry also empowered Next Horizon to offer professional photography and video production services.

Photo Of The Next Horizon Team At The 2018 GrowFL Florida Awards Hosted In Tampa, Florida.

The Next Horizon Team at the 2018 GrowFL Florida Awards hosted in Tampa, Florida.

Although the roster switched up a few times, I mostly lead a multi-faceted team of 2 designers, 2 copywriters, and 1 senior developer. Altogether my contributions honed Next Horizon's approach to digital marketing and accelerated the Digital division's growth for 12 months straight. This growth helped secure their wins for the OBJ Fast 50 and GrowFL Florida Companies To Watch awards. Just imagine what we could achieve together. Better yet, connect with me.

Certifications & Professional Training

During my time at Next Horizon, I renewed and attained a variety of certifications spanning digital advertising, project management, productivity frameworks, and advanced experience design. More importantly, as the leader of the Digital division, I motivated others to do the same. Altogether, my team earned more than 30 certifications.

Scrum Master Certification
Scrum Master Certficiation From ScrumAlliance For Nathan Rafter.

Having previously trained in Agile, Lean, and Waterfall, I was excited about the Scrum Alliance program. 3 intensive workshops later I emerged a certified Scrum Master.

Google Digital Garage Certification
The Fundamentals Of Digital Marketing Certification From Google Digital Garage For Nathan Rafter.

Navigating Google's industry-leading platforms and scalable services are essential for growing business online. This series of certifications cover each in detail.

Skill Set
  • Adobe Creative Cloud
  • Agile
  • Atlassian Jira
  • Bing Ads
  • Bootstrap
  • Brand Development
  • Change Management
  • Copywriting
  • Experience Design
  • Facebook Ads
  • Google Ads
  • HD Video Production
  • LinkedIn Ads
  • MailChimp
  • Motion Graphics
  • Online Advertising
  • Peer Mentorship
  • Professional Development
  • Project Management
  • Scrum
  • Usability
  • WordPress
Services
  • Ideation
  • Insight
  • Process
  • Strategy
  • Compelling Content
  • Modern Development
  • Interactive Design
  • Visual Design
  • Complete Campaign
  • Growth System
  • Signature Experience

A Few Tools Of Trade

I have contributed to industry standards across creative, marketing, and business development for over 17 years. The comprehensive solutions I deliver are founded on viability, scalability, and usability. While this list is by no means complete, it serves as a helpful snapshot of my capabilities. Seeking something specific? Simply message me to learn more.

Creative


  • 3D Visuals
  • 4k Video Production
  • Adobe Creative Cloud
  • Application Development
  • Audio Production
  • Brand Development
  • Copywriting
  • Experience Design
  • Motion Graphics
  • Photography
  • Responsive Design
  • Storytelling
  • Streaming
  • VR Visuals

Development


  • ADA Compliance
  • Amazon Web Services
  • Bootstrap
  • cPanel
  • Deep Analytics
  • Dealer Spike
  • FurnitureDealer.Net
  • Github
  • Magento
  • Responsive Development
  • Shopify
  • Squarespace
  • Usability
  • WordPress

Systems


  • Agile
  • Atlassian Jira
  • Automation
  • Business Development
  • Change Management
  • Lean
  • Mentorship
  • Professional Development
  • Project Management
  • Remote Management
  • Sales
  • Scrum
  • Sprout Social
  • Waterfall

Commerce


  • Amazon
  • Bing Ads
  • Facebook Ads
  • Google Ads
  • HubSpot
  • Instagram Ads
  • LinkedIn Ads
  • MailChimp
  • Paypal
  • Salesforce
  • Stripe
  • Twitter Ads
  • Vimeo
  • YouTube Ads

Partners Of Mine Prosper All The Time

The best part of growing business is working with phenomenal partners. Ones that are driven. We strive to grow together, challenge one another, and share in successes. Here's what awesome partners have to say about working with me.

I'm so happy with our new websites from Nathan! He always puts forward the best solutions for each of our communities and exceeds my expectations.

- DLS Partners

I love the new look! I feel like our website is finally cool. We even have a secure employee portal now to better support our team. That's really exciting.

- EMI Guide Rail

Nathan's one-of-a-kind marketing efforts were instrumental to the Hudson's Furniture team winning the HFA Furniture Retailer Of The Year Award.

- Hudson's Furniture

Nathan makes our showroom inventory look amazing and our customers love it. Especially all the new ones that these videos bring into our store.

- Seminole Powersports

My Partnerships Are Driven By Success

Your business deserves meaningful growth in 2022 and I can help. My partners enjoy an industry-leading ROI achieved through all-inclusive services.