Telespeak is a leading provider of enterprise telecommunications and collaboration solutions. I was appointed their Director of Marketing and tasked with generating new business through self-developed marketing initiatives.
The updated Telespeak logo was inspired by the mechanics of communication. The simple design depicts a source broadcasting signals that, when given appropriate context, can take on greater meaning. With the corporate logo established I then moved onto rebranding every product, service, and program offered by Telespeak using a consistent design language.
I crafted this website to achieve 3 simple goals:
The end result of my efforts was a quality website that generated new business. However, since leaving Telespeak their website has undergone many ill-advised changes. Although it saddens me whenever a former project is derelict, I take great pride in knowing that while under my management the organization was represented professionally and gained legitimacy within the industry.
The front side of the business card mimics the trade show booth design to improve brand recognition among trade show attendees. A large portion of white space was left on the back side for note making.
I leveraged print to promote Telespeak's offerings and increase brand awareness. The following Office Anywhere advertisement was designed for Channel Vision Magazine. This layout capitalizes on the viewer's reading pattern (left to right, top to bottom) to create an eye flow anchored by the large logomark that crosses through the website and email address call to actions.