10 Must-Stock Cannabis Products For Retailers
Pre-Rolls • Gummies • THC Beverages • Accessories
A welcoming retail space with knowledgeable staff can drive repeat visits by encouraging customers to explore new options (Cannabis Business Times). Effective inventory management ensures products are available when needed, keeping customers satisfied and coming back (McGowan Companies). As cannabis moves into the wellness space, these items are seeing increased demand.
Get Answers To 3 Important Questions
Which cannabis products are most in demand right now?
How can retail stores keep customers engaged with product variety?
What are the trending consumables consumers are reaching for?
Flower (Bud)
Flower continues to be the most popular cannabis product, prized for its potency and familiarity. In Minnesota, smoking remains the leading consumption method (Minnesota Department of Health). Premium flower and craft cannabis appeal to experienced users looking for quality and exclusivity, making it a strong product choice for retailers.
Pre-Rolls
Pre-rolls are gaining popularity due to their convenience. These ready-to-smoke options are great for both newcomers and seasoned consumers seeking a no-fuss experience.
Concentrates & Wax
Concentrates and wax offer high potency and are favored by experienced users seeking stronger effects. While these products are less common among beginners, they offer great profit margins and are a good option for higher-end markets.
Edibles
Since the legalization of hemp-derived cannabinoids in 2022, edibles like gummies and chocolates have seen a 16.5% increase in sales (Minnesota Department of Health).
Beverages
Minnesota's THC beverage market alone surpassed $140 million in sales since legalization in 2023 (Star Tribune). This category offers high growth potential, especially with an increasing shift toward cannabis as a wellness product.
Topicals & Tinctures
Topicals and tinctures are trending for their wellness and pain-relief benefits. These non-intoxicating products provide therapeutic effects without the psychoactive experience, appealing to those looking for relief without the high. Microdosing is also becoming popular, with users seeking controlled, subtle effects.
Vaporizers
Vaporizers are a growing category thanks to their convenience, smokeless experience, and reduced odor. This category has broad appeal, particularly among consumers who prefer discretion and ease of use.
Accessories
Cannabis accessories like pipes, bongs, and grinders are strong performers in retail. Not only do they enhance the consumption experience, but they also come with high profit margins, making them a valuable addition to your inventory.
Lifestyle
Cannabis-themed apparel and novelties are becoming more popular, allowing customers to express their personal style and deepen their connection with your brand. These products also help build customer loyalty, especially in the younger demographic.
Services
Emerging services such as cannabis delivery, mobile dispensaries, event catering, and cannabis-infused dining and entertainment experiences are being introduced to meet growing demand (Axios).
Sell More Of What Your Customers Love
To stay competitive, focus on building a diverse product range that caters to different consumer needs. Choose 3-4 product categories that best fit your marketplace, and track customer demand closely to optimize your inventory. Experiment with promotions and educational events to drive engagement with new products. Let's connect if you need help curating the perfect product mix.
3 New Inventory Insights Gained
Flower and pre-rolls continue to dominate the cannabis market, but consumables like edibles and beverages are quickly catching up.
Offering a variety of products, from wellness-focused topicals to high-potency concentrates, helps meet the needs of a broad customer base.
Accessories and lifestyle products are often overlooked opportunities that can boost profits and strengthen brand loyalty.
3 More High-Value Questions Remain
How can businesses stay ahead of the competition by adjusting their product offerings?
What are some effective strategies for promoting new products without violating advertising restrictions?
How can cannabis businesses improve inventory management to ensure they never run out of top-selling products?