1. Target older consumers seeking hemp-derived cannabis for wellness, leveraging their disposable income and brand loyalty.

2. Develop a premium Delta 8 THC brand with accessible nostalgic appeal.

3. Design standout packaging that complies with legal requirements.

After branding and positioning key products like Delta 8 honey and bee-pollinated hemp bud, I partnered with trusted local cannabis figures for authentic endorsements. By distributing through established retailers, we enabled organic brand discovery, gathered valuable market feedback, and fueled positive word-of-mouth.

• Consistently generated over $9,000 in monthly sales within the first 6 months.

• Rapid market traction led to a profitable buyout of the business.

1. Revamp ads and website to bring in the right customers.

2. Increase showroom foot traffic by 5%.

3. Increase sales team close rate by 5%.

Created 4K product videos for ideal buyers, deployed geo-targeted ads on Google and Meta platforms, and established a streamlined sales funnel with conversion-focused scripts. Optimized SEO, ad tracking, and local search rankings for maximum impact.

• 33 leads for in-store visits.

• Over $60,000 in new customer sales.

• 12% weekly foot traffic boost.

• 9% higher close rate on first store visit.

1. Motivate and support riders earning their motorcycle endorsement.

2. Deliver high-value motorcyclist education and training.

Build a community around valuable training, and revenue streams follow. Paid sessions, affiliate earnings, and monetized online content from website and social content all become possible. But none of it works without trust. Transparency and respect keep your audience engaged and coming back.

• Generated over $50,000 in profit.

• Supported 901 riders in earning motorcycle endorsements.

• Earned 153 5-star reviews.

1. Guide 10 participants to make their first $100 online.

2. Support 30 individuals in earning their BOT Digital Marketing Certification.

Developed an 8-week digital marketing incubator to give participants the skills to launch their businesses, from business planning to setting up Articles of Incorporation and securing clients. Through 1-on-1s, assessments, and hands-on lessons, we helped them tackle the toughest step: getting started and making money online.

• Mentored 17 alumni through generating their first $100 online.

• Empowered 56 up-and-coming professionals to earn their BOT Digital Marketing Certifications.

1. Complete their website and integrate all essential business systems.

2. Improve the online shopping experience.

3. Increase ecommerce sales.

Integrate the existing CMS, CRM, inventory, and POS into a cohesive and smooth shopping experience to improve product discovery, provide real-time inventory updates, and optimize checkout conversions.

• Full stack CMS, CRM, Inventory, and POS integration.

• Recognized as HFA Furniture Retailer Of The Year.

• 18% increase in online sales.

1. Increase appointment bookings for in-home consultations by 5%.

2. Improve follow-through procedure to reduce no-shows by 5%.

3. Strengthen brand authority to encourage repeat purchases.

This video strategy showcases all 12 designers, highlighting their expertise, style, and past work. Exit surveys showed the content helped audiences feel more informed about the in-home design service and familiar with each designer. Sharing them across social, email, and text led to more in-home consultation bookings and a strong return on investment.

• 7% increase in appointment bookings for in-home consultations.

• 9% improvement in appointment follow-through rates.

• 11% increase in customer's email campaign engagement leading to a 5% rise in repeat purchases.

1. Launch a user-friendly website with online apartment rental tools.

2. Increase community occupancy rate.

3. Reduce operational costs by shifting to digital solutions.

Tailored branding and modern tools like secure applications, online payments, and a maintenance portal create a seamless experience for residents and staff. While paperless applications speed up processing and reduce waste.

• Increased revenue from payment processing.

• Sustained a 94% occupancy rate.

• Reduced administrative costs by going paperless.

1. Streamline digital department to handle more clients.

2. Boost efficiency to launch more projects.

3. Reinforce their brand as an IT and marketing leader.

Restructured the digital division to improve efficiency and implemented a tailored Scrum framework. Established templated workflows for repeat tasks like website projects, social media, and ads tracked with tools including Monday and Jira for streamlined project management.

• 41% productivity boost across 37 client accounts.

• More major projects launched in one year than the previous two combined, including a significant refresh of the company's website and brand.

• Recognition as an OBJ Fast 50 and GrowFL Florida Companies to Watch.