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The powersports industry is accelerating with more outdoor enthusiasts, younger riders, and innovations in electric and off-road vehicles. With a nearly 6% annual growth rate projected, dealerships have a prime opportunity to capture market share (IMARC Group). Whether optimizing inventory, streamlining sales, or strengthening customer connections, here are strategies to help your dealership thrive.
How can I attract and retain younger buyers?
What key trends should I focus on in electric and off-road vehicles?
How can I optimize inventory and improve digital sales?
How can I boost revenue through service and customization?
What makes my dealership stand out and attract leads?
How can I build customer loyalty and streamline my sales process?
This guide takes an average of 5 minutes to read.
Millennials and Gen Z seek affordable, practical, and adventure-ready powersports vehicles. With strong growth in the 30-44 age demographic, these younger-than-average riders typically become long-term customers who invest in upgrades, accessories, and services (Powersports Business). This extended engagement period increases customer lifetime value (LTV) and expands your market share.
Offer flexible financing like rent-to-own and subscriptions to attract budget-conscious buyers. Partner with lenders for low-interest or no-credit options, and create beginner-friendly leasing packages to make entry into powersports more accessible.
Host beginner workshops and gear seminars to engage new riders in-store and online. Collaborate with local riding schools and influencers to offer safety gear discounts, helping support and encourage new riders.
Create a certified pre-owned label for your used motorcycles to highlight their quality and increase appeal. Promote these on social media and offer bundle deals, like a free first service, to attract new riders and build long-term loyalty.
Adventure riding, overlanding, and recreational off-roading are booming as younger outdoor enthusiasts seek rugged, multi-use vehicles. This demand presents a strong opportunity for dealerships to sell specialized vehicles, premium accessories, and extensive service packages (Grand View Research).
Bundle vehicles with essential accessories like luggage racks, GPS units, and safety gear. Develop pre-set adventure packages tailored for different riding styles. Offer discounts on accessory add-ons.
Organize guided trail rides or demo days at nearby off-road parks. Partner with parks and off-road clubs. Provide rental/demo units for attendees to try before they buy.
Cater to off-road enthusiasts' desire for personalization options. Stock lift kits, lighting, and performance upgrades. Create service specials for adventure setups.
E-bikes are gaining popularity among commuters, recreational riders, and older adults seeking a cost-effective, low-maintenance, eco-friendly option (Fortune Business Insights). With strong crossover appeal, many buyers may later upgrade to dirt bikes, motorcycles, or ATVs. Dealers who stock e-bikes and accessories can tap into this growing market.
Offer hands-on experiences to introduce riders to electric powersports vehicles. Set up a dedicated electric area and provide side-by-side comparisons of gas vs. electric models.
Inform buyers about available tax breaks or rebates for electric vehicles. Partner with local energy companies for bundled offers and include rebate estimates in pricing and marketing.
Make your dealership a top choice for electric vehicle maintenance. Consider installing Level 2 chargers, offering service packages for electric models, and training technicians in EV maintenance.
More buyers are shopping for powersports vehicles online, with e-commerce making up over 16% of all retail sales in the U.S. Dealers who invest in enhancing online sales platforms, flexible financing options, and effective digital marketing will capture more customers and drive growth (U.S. Census Bureau).
Enable online financing approvals, trade-in estimates, and delivery schedules. Partner with e-commerce-friendly finance providers and improve listing photos and videos.
Use short-form content to highlight walkarounds, ride experiences, and customer testimonials. Post weekly videos of top models, and host live Q&A sessions and service demos to engage potential buyers.
Offer virtual walkthroughs and live chat to assist online shoppers. Train sales staff for virtual appointments and add chatbots or live support to your website for quick assistance.
With consumers keeping their vehicles longer, aftermarket services, parts, and customization have become major revenue drivers. The powersports aftermarket segment was valued at over $10 billion in 2022 and is projected to grow annually by 7% (GM Insights). Offering upgrades, maintenance, and personalization services boosts profitability and customer retention.
Implement prepaid service plans and VIP memberships to boost customer loyalty and engagement. Create tiered plans (basic, premium, unlimited) with perks like priority service and discounts.
Appeal to enthusiasts by offering DIY repair videos and hosting weekend "garage days" where service staff share upgrade tips, boosting parts and accessory sales.
Boost customer satisfaction and retention by offering mobile repair services. Equip a van for routine maintenance, accident repairs, and at-home winterization for boats and PWCs.
Apply 1-3 strategies, establish a scalable process that works for your team, and monitor relevant KPIs over the next 90 days. If progress is lacking, maybe it's time to reach out.
Are you effectively reaching younger and first-time buyers?
Do you have the right mix of entry-level, electric, and adventure models?
Is your website optimized for e-commerce, financing, and customer engagement?
Are you maximizing revenue from service, parts, and customization?