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Opportunities Across 8 Powersports Segments

Motorcycles • eBikes • ATVs & Dirt Bikes • UTVs • Personal Watercraft

Posted January 19, 2025

Dealerships that adapt to shifting trends will stay ahead. From adventure bikes to the booming ATV market, each segment offers opportunities to motivate sales, retain customers, and increase profits. These strategies can help you make smarter stocking, marketing, and service decisions.

Answers These # Important Questions

Which motorcycle categories should I focus on to drive sales?
How can I tap into the growing eBike market?
What strategies boost ATV and dirt bike sales?
Is now the right time to expand my UTV inventory?
How can I sell more personal watercraft and boats?

Street Motorcycles & Scooters

Street motorcycles and scooters cater to various riders: cruisers for relaxation, sport bikes for performance, touring baggers for comfort, and adventure bikes for mixed terrain. These appeal to commuters, long-distance travelers, and motorsports fans.

In 2023, global motorcycle sales exceeded $68.43 billion, with the Asia-Pacific region holding 62.2% of the market (Fortune Business Insights). In the U.S., premium models saw sales over $10 billion in 2024 (Grand View Research). Honda and Harley-Davidson each hold 20% of the U.S. market, while Kawasaki, Suzuki, and Yamaha control 30% (Statista). The rest is divided among brands like KTM, Ducati, and Indian Motorcycles.

Should I Focus On Adventure & Dual-Sport Bikes?

Bundle adventure bikes with skid plates, crash bars, and GPS mounts. Partner with outdoor brands for cross-promotions and support off-road training programs.

How Can I Support The Cruiser & Touring Market?

Enhance customer engagement with customization options, trade-up incentives, and community events. Boost touring sales by bundling accessories and offering VIP service memberships.

How Can I Foster More Female Riders?

Create an inclusive dealership with women-focused motorcycles, gear, and marketing. Host women-only events and offer first-time buyer incentives and referral programs.

Which Sportbike Sizes Should I Stock?

Focus on mid-range and entry-level models with financing and insurance deals. Offer track-day packages and performance-tuning services.

Do Commuters Want Scooters & eMotorcycles?

Target students and city riders with commuter bundles. Highlight fuel savings, provide fuel card incentives, and expand rental and lease programs.

Is Range Anxiety Is Limiting eMotorcycle Sales?

Host EV test rides and comparison events. Educate on tax rebates and cost savings. Stock portable chargers and upsell extended-range batteries.

eBikes

eBikes use electric motors to assist in pedaling, making commuting and recreation easier. They appeal to urban commuters, eco-conscious riders, aging cyclists, and outdoor enthusiasts.

The global eBike market reached $61.89 billion in 2024 and is projected to hit $113.64 billion by 2030 (IMARC Group). In the U.S., it was valued at $3.19 billion in 2024, spurred by demand for sustainable transportation (Grand View Research).

What Are The Fundamental Differences Between eMotorcycles & eBikes?

eMotorcycles have powerful motors (5 kW+) that exceed 100 mph and require registration, insurance, and a motorcycle license. They offer over 100 miles of range but come with higher costs and maintenance (Best Attorney, Motorcycles Data). eBikes, with smaller motors (under 750W) and speeds of 20–28 mph, typically require no license or registration. They feature pedals with pedal-assist or throttle options, are more affordable, have a range of 20–60 miles, and are ideal for urban commuting and recreation (Best Attorney, Motorcycles Data).

How Can Dealerships Capitalize On The Growing eBike Market?

eBikes are the fastest-growing powersports segment, with sales doubling in five years (NPD Group). Dealerships can profit by offering rentals through manufacturer partnerships or leasing. Rentals attract urban and outdoor riders, boosting foot traffic and sales. Selling used rental models at a discount keeps inventory fresh and increases profitability.

Dirt Bikes & All Terrain Vehicles (ATVs)

Built for off-road racing and recreation, dirt bikes and ATVs are often a rider's first powersports experience, increasing lifetime value and instilling long-term brand loyalty.

In 2024, both dirt bike and ATV markets were valued at approximately $6.1 billion globally (MarketsAndMarkets Research). The U.S. off-road vehicle market surpassed $11 billion and is expected to grow by $6.3 billion by 2032 (Fortune Business Insights). Innovations from leading brands like Honda, Yamaha, and Polaris define the industry.

What Taps Into The Post-Pandemic Outdoor Resurgence?

Post-pandemic, off-road offerings like adventure bikes, dual-sports, and ATVs outperform every other segment (Powersports Business). Dealerships can capitalize by creating dedicated showroom sections, using digital marketing to highlight versatility, and offering test rides, rentals, and demo events. Upgrading websites for browsing inventory and test-ride scheduling can improve conversions. Hosting off-road clinics builds community and customer loyalty.

What 3 Ways Can I Better Support Dirt Bike & ATV Buyers?

Beginner & Family Packages: Stock beginner-friendly dirt bikes with bundled safety gear and riding lessons. Offer beginner ATVs with financing options for parents.
Offer Off-Road Demo Days: Partner with instructors for motocross training and ATV safety courses.
Expand Aftermarket Sales: Sell high-margin accessories like graphics kits and exhaust upgrades. Offer “Farm-Ready” ATVs with tow hitches and storage or “Trail-Ready” packages with off-road tires and LED lights.

Utility Task Vehicles (UTVs)

UTVs, or side-by-sides, are off-road vehicles built for two or more passengers and used in recreation and outdoor work. They feature roll cages, cargo beds, and powerful engines for rugged terrain.

The global UTV market was valued at $7.3 billion in 2023, with the U.S. making up $6 billion (Market Research Future). It's projected to grow 5% annually from demand in recreation, agriculture, and utilities (Mordor Intelligence). Leading brands include Polaris, Can-Am, Yamaha, Honda, and Kawasaki, with innovations in electronics and safety features shaping the market.

Is Now The Right Time To Stock UTVs?

UTV sales jumped 13% from 2020 to 2021, with continued growth expected through 2025 (Outdoor Industry Association). The versatility appeals to outdoor enthusiasts, hunters, and farmers alike. Dealerships can attract utility-focused buyers by offering specialized packages, such as models equipped with plows, winches, or farming tools, increasing sales in this expanding segment.

What Are 3 Ways To Attract UTV Buyers?

Create Custom UTV Builds: Offer in-house customization for hunting, ranching, and off-road racing setups.
Promote Business Applications: Target commercial buyers (landscapers, construction firms) with business-use leasing.
Expand UTV Rental & Demo Programs: Offer test ride weekends for customers to experience side-by-sides in real-world settings.

Boats & Jet Skis

Boats and jet skis, categorized as personal watercraft (PWC), cater to watersport enthusiasts, fishermen, and outdoor recreation seekers. Jet skis are compact, high-speed vehicles for leisure, while boats range from fishing vessels to luxury speedboats.

The global recreational boating market was valued at $42.3 billion in 2022, projected to hit $63.5 billion by 2030 (Grand View Research). In the U.S., 85 million people participate in boating annually, with PWC sales rising 20-25% in 2023 (National Marine Manufacturers Association, Powersports Business). Sea-Doo leads the market with a 55% share, followed by Yamaha and Kawasaki (Statista).

What's Trending With Pontoon, Fishing, & Wake Customers?

Bundle Packages: Include life vests, rods, wakeboards, and accessories.
Launch Boat Club Memberships: Offer subscription access for hesitant buyers.
Stock Entry-Level Models: Attract first-time buyers with financing on pontoons and runabouts.

How Can We Connect With Jet Ski Buyers?

Expand Rentals & Demos: Convert renters into buyers with test rides and weekend rentals.
Stock Performance Models: Attract younger riders with sportier PWCs and financing options.
Bundle Accessories: Increase sales with covers, life jackets, Bluetooth speakers, and GPS trackers.

Stock Smart To Align Inventory With Demand

Powersports are evolving, and dealerships that adapt will thrive. Bundle adventure bikes with accessories, promote PWC sales, or expand rentals to increase revenue and customer engagement. Ready to use these strategies to stay ahead and future-proof your dealership? Let's connect if you need help generating results.

4 New Segment Insights Gained

Adventure and dual-sport motorcycles are on the rise—bundle and cross-promote to capture this audience.
eBike rentals and leases can create a new revenue stream while bringing in potential buyers.
UTV customization and business-use leasing programs can significantly expand customer reach.
PWC and boat clubs lower the barrier to entry and create recurring revenue.

4 More High-Value Questions Remain

How can digital marketing better drive foot traffic to my dealership?
What financing options will make high-ticket items more accessible?
Which service and maintenance packages can increase long-term customer retention?
What’s the best way to train my sales team on emerging segment trends?

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